Saturday, June 15, 2013

How Samsung rose to become a major international manufacturer


 Samsung Group started out in South Korea in 1938, when South Korea was a Japanese colony. The company followed Japanese business models before it began to mix it with Western business management ideas. Now it has made its mark as a global brand that makes more than electronics. Samsung Electronics makes devices such as LCD televisions, smartphones, hard disk drives, digital cameras, DVD players, Blu-Ray players, as well as weapons, ships and provides financial services.

A speedy business

Bronx Pawn Shop
The quality of Samsung devices continually improves
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Through a business model highlighting speed and adaptability, Samsung has soared to high profits. Samsung used to make equipment and parts, but now, it makes entire devices. After the company launched its black-and-white TV, it only took one year before they went on sale in far-away Panama.

The Sunday Morning Herald announced in an August 13, 2012 article that the brand was to open a store similar to the iconic Apple store in London. The brand is committed to following international trends in manufacturing and device sales.

Making a name

If someone had not heard of Samsung, then watching the Olympic Games was one way to learn about the company and its products. The brand, through advertising, lifted itself up to be a major brand, just like McDonalds, another Olympic advertiser.

Becoming a high-quality manufacturer: Smartphones


Creating solid, high-quality products requires innovation and research and development. The company has poured money into R&D. That is how it introduced the Galaxy smartphone. Later generations of this phone rival Apple’s iPhone.

In fact, Samsung sells more smartphones than Apple. The Sunday Morning Herald wrote that in the Second Quarter of 2012, Samsung Electronics sold 50 million smartphones compared to the 26 million sold by Apple. This is partially due to the fact that Samsung makes a wide variety of phones, from simple models to more complex smartphones. Apple, on the other hand, only makes the high-end iPhone.

Criticisms and pitfalls

Samsung is an innovative company.  However, some have pointed out that its weakness in smartphone software. Samsung smartphones run on the Android operating system, which is made by Google. This may sound like it makes sense, but what would happen if Google does not continue to innovate? What if the Android operating system could not compete with iOS, Apple’s mobile operating system? In that case, Samsung would have a hard time selling devices with Android operating systems.

Another concern for some is that Samsung, unlike Google and Apple, does not have its own app store, music store and video store. What if the phone makers began to make very similar phones in terms of hardware and cost? Then the money to be made is in apps, music and software. That would put Samsung at a disadvantage, but then again, they are a company that is fast to adapt.

It doesn’t stop here

Samsung plans to spend $21 billion by 2020 in the following areas:
·      Solar panels
·      LED lights
·      Electric car batteries
·      Medical equipment
·      Biotech drugs
This effort proves that the company is resilient and plans to stay in business for years to come.

Buying, selling and pawning Samsung products

If you are looking to buy an electronic device, come to Diamond Jewelry Pawn Brokers. We sell and buy the latest devices from Samsung. You can also choose to pawn your item for a loan. Our stores are family-run and operated. We are here to help each and every customer find the right item. Call us at 718-584-9177 or visit us online: www.PawnShopBronx.com.


Source consulted:
http://mdc.ltindia.com/librarym/mm_files/The%20Paradox%20of%20Samsung%27s%20Rise.pdf